"The players from Google and Vimeo do present a pretty serious problem, though. Each of these require a proprietary H.264 codec to be able to view them. These codecs aren’t compatible with the royalty-free web standards that the rest of the web is built on. The fact that they are being so unabashedly hyped along with the new darling of the web – HTML5 – means that most people don’t understand that something very dangerous is taking place behind the scenes."
Christopher Blizzard · HTML5 video and H.264 – what history tells us and why we’re standing with the web