Murdoch: Google is mortal
Everyone’s missed the clever part of Rupert Murdoch’s broadside against Google last week. Murdoch said he’d block Google from spidering his websites’ content, and may use litigation against public broadcasters such as the BBC, who use material spawned in his papers. The conventional wisdom from web gurus was that he was off his rocker, and his comments were the last gasp of a Luddite. And that shows you what the conventional wisdom of web pundits is worth.
What Murdoch has done is say the unspeakable. He’s offered a roadmap for taming Google - and a re-ordering of everything we take for granted about the web today. He can’t do so alone, which is why his real audience included media and entertainment executives who lack the courage to think such heresies. But he invited the prospect that without its expensively-produced material, Google stops being the omnivorous destroyer of their livelihoods they suppose it is today. And this, in turn, means Google’s own investment decisions today may be horribly misplaced.
Good - or at the very least interesting - analysis of Murdoch’s paywall strategy from The Register.
